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AirForce.com films Goodfellow career fields

  • Published
  • By Robert D. Martinez
  • 17th Training Wing Public Affairs
GOODFELLOW AIR FORCE BASE, Texas --  The Air Force Recruiting Service visited Goodfellow AFB May 17-21 to film technical school training and base lifestyle highlights as part of AirForce.com's content overhaul.

Goodfellow AFB is one of four training bases AFRS is visiting for this project.

With so much information available on the Web, including social media and video sharing sites like Facebook and YouTube, AirForce.com is increasing its communication connection with viewers from a multi-sensory perspective -- sound and sight. Videos provide an exciting way to educate and inform potential recruits about the Air Force.

The 20-person production crew consisting of an advertising agency, and Air Force personnel used the first day to select people, locations and venues for filming. The rest of the week the crew filmed technical school students, training instructors, subject matter experts, military training leaders and customers of various venues on Goodfellow AFB.

The Enlisted Opportunities section of AirForce.com has various areas visitors can explore including careers, education, lifestyles and basic training.

"We want the Web site to have more multimedia content for all the career fields much like the current Basic Military Training web page on AirForce.com," said Maj. Andra Szucs, AFRS Advertising Branch chief.

A majority of the filming concentrated on careers; training and trainees from crypto linguist, geospatial intelligence, technical applications and fire protection specialties. The lifestyle filming focused on the base chapel, the Event Center, Lake Nasworthy Recreation Camp, school age program, arts and crafts center, auto skills center and the joint service sports day.

The Lifestyle section of the Web site will have videos of the unique and best locations of the Air Force bases worldwide. Major Szucs said the goal is to visit more bases and have videos posted for every category on the website.

"If we can provide as much information as possible on AirForce.com to inform potential Air Force recruits, with as many visual products as possible, then we think we increase the chance of them joining the Air Force" Maj. Szucs said.

The AirForce.com Web site recruits new people into the Air Force and educates current personnel on other career opportunities. The site gets more than 860,000 visitors a month. The footage gathered at Goodfellow should be posted on the Web site by September. For more information visit wwwAirForce.com.